The Rolex Day-Date is easily the most quintessential--the 18k yellow gold wristwatch that’s frequently known as the “yellow gold Rolex President” or “yellow gold Presidential Rolex.” Even if someone knows utterly nothing about watches, chances are, they catch sight of Rolex Day-Date at some point in their lives.
It hit the market in 1956, the Rolex Day-Date President has carried on as the brand’s signature status watch. It gained its name in 1965 when US President Lyndon B Johnson wore a yellow gold Day-Date Rolex. Subsequently, it was dubbed “the president’s watch”.
The Rolex Day-Date is frequently correlated with power and success, with a history of appearing on the wrists of a few world’s most significant men and women. With its flashy appearance and elegant and sophisticated design, the Rolex president has embellished and graced the wrists of some of the most famed tycoons and many eminent personalities— from presidents to the Dalai Lama.
Not surprisingly, it’s a favorite watch of presidents and celebrities! Apart from this fact, it was the first-ever watch to exhibit both the date and day of the week, spelled out in full, and available in not one but 26 languages!
And it is acclaimed by two signature attributes on its dial: the day of the week (spelled out in full) at the 12 o’clock placement and the automatically changing date layout at the 3-hour marker. When Rolex launched the Day-Date president, it was the first watch to embrace the day of the week written in full at 12 o’clock along with the date window at 3 o’clock.
Furthermore, in addition to the yellow gold Rolex president’s signature dial, another hallmark of the Rolex yellow gold is its band (bracelet), which is officially known as the “President” bracelet – hence the watch’s ‘Rolex Presidential’ nickname. Characterized by its semi-circular links, the President bracelet is almost as famous as the timepiece itself. Its design is characterized by its semi-circular, three-piece links and concealed Crownclasp, although some older editions feature a more traditional clasp design.
The Numerous Looks of the Rolex Presidential
The Rolex Presidential is consistently presented in exquisite metal, with yellow gold being the most customary and catchy. Exclusively crafted in precious metals, few luxury watches come close to the prestige, excellence, and timelessness of the Rolex President.
By offering a wide assemblage of models — from materials (white gold, yellow gold, pink gold, or platinum) to dials (different colors and patterns, and bracelets (President or bark-finished) to bezels (fluted, domed, or bark),) — the Rolex Presidential’s charm is universal.
Rolex uses palladium in its white gold, so no rhodium plating is requisite. As for the platinum variety, a platinum 950 alloy is used, which means the stuff is 95% pure platinum. It is mixed with ruthenium, which makes the prestigious valuable metal even harder and lustrous. Only Cosmograph Daytona and Day-Date are produced in platinum.
Rolex presidential (Day-Date) 40mm 18K Yellow Gold
A truly outstanding, this Oyster Perpetual Day-Date features a 40mm 18K yellow gold case with a white dial and a grooved bezel. The clean white dial displays hour markers and thin hands made of 18K gold. Sitting at 3 o’clock is the classic date aperture featuring the Cyclops lens. Meanwhile, at 12 o’clock, you’ll see the day window, displaying the day in full in the language of your choice.
While the Presidential now comes in a variety of styles, the classic 18k yellow gold watch remains a favorite the world over.
While the exact cost of a Rolex Presidential will depend on how many bells and whistles you connect to it (a diamond-encrusted face is an option), a brand new Presidential (Day-Date) will typically set you back $36,000 USD.
Made of precious metals, including gold and platinum, the Rolex Yellow Gold Presidential is an expertly crafted watch. With options to add diamonds and other precious stones to the watch face and bezel and the eponymous day display window available in a variety of languages, every Presidential watch can be as unique as its owner.
Which Rolex is most in demand?
The beauty of Rolex watches is that there is Rolex watches have long been considered the gold standard in luxury watch investment – with every model creating new waitlists of those who are enthusiastic to get their hands on a range of different models which are designed and built for different purposes.
- Rolex Submariner
The most popular Rolex watch of all time, and one which is the head in the line, the Submariner is designed as a diving watch
- Rolex GMT Master II
Released in 1985 as a newer model of the original GMT-Master from 1955, this Rolex emphasizes the display of two time zones.
- Rolex Sea-Dweller
The Rolex Sea-Dweller takes all that’s good about the Rolex Submariner, combines it with an insight from professional divers, and places it in a range of watches that work to a depth of 1,220 below sea level.
